Published: 2026-05-31

Articles

INFLUENCE MARKETING INFLUENCER AND CONTENT MARKETING TO PURCHASE DECISION MEDIATED BY BRAND TRUST ON TIKTOK SOCIAL MEDIA MYKONOS PERFUME

Adena Cordelia ID , Helena Sidharta ID

1-17

DOI https://doi.org/10.37715/rmbe.v6i1.6654 • Abstract Abstract views: 564 • PDF PDF downloads: 228
PDF

INFLUENCE INCENTIVES, CUSTOMER RELATIONSHIP MANAGEMENT, AND TEAMWORK TOWARDS EMPLOYEE PERFORMANCE THROUGH MEDIATION MOTIVATION EMPLOYEE PT. DAM

Benedict Deo Tanasha ID , David Sukardi Kodrat ID

18-33

DOI https://doi.org/10.37715/rmbe.v6i1.6655 • Abstract Abstract views: 93 • PDF PDF downloads: 25
PDF

EXAMINING THE EFFECTS OF E-SERVQUAL AND PERCEIVED VALUE ON CUSTOMER SATISFACTION: THE MODERATING ROLES OF TRUST AND PERCEIVED USEFULNESS IN THE HALODOC APPLICATION

Firda Rizki Putriana ID , Tommy Christian Efrata ID

34-48

DOI https://doi.org/10.37715/rmbe.v6i1.6657 • Abstract Abstract views: 177 • PDF PDF downloads: 60
PDF

USER ACCEPTANCE OF THE NUTRICAM APPLICATION USING THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT 2)

Jeremy Ernesto Sean Wahono ID , Tony Antonio ID

49-60

DOI https://doi.org/10.37715/rmbe.v6i1.6658 • Abstract Abstract views: 71 • PDF PDF downloads: 9
PDF

THE INFLUENCE OF PRODUCT AVAILABILITY, PRODUCT INNOVATION, AND PRODUCT DIVERSIFICATION ON MSME SALES PERFORMANCE IN THE FOOD AND BEVERAGE SECTOR IN SURABAYA: THE MEDIATING ROLE OF DIGITAL LITERACY

Nicholas Michael Phieter ID , Damelina Basauli Tambunan ID

61-72

DOI https://doi.org/10.37715/rmbe.v6i1.6659 • Abstract Abstract views: 106 • PDF PDF downloads: 44
PDF

THE ROLE OF PERFORMANCE EXPECTANCY, EFFORT EXPECTANCY, SOCIAL INFLUENCE, AND HABIT THROUGH USER SATISFACTION IN THE POMPOMDORO APP

Jesslyn Beatricia Ivana Tania ID , Tommy Christian Efrata ID

73-86

DOI https://doi.org/10.37715/rmbe.v6i1.6660 • Abstract Abstract views: 125 • PDF PDF downloads: 30
PDF

THE ROLE OF STUDENT SATISFACTION IN MEDIATING THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY OF ENGLISH LANGUAGE COURSES IN MAKASSAR ON STUDENT LOYALTY

Dayanara Palmyra Niora ID , Christina Whidya Utami ID

87-101

DOI https://doi.org/10.37715/rmbe.v6i1.6661 • Abstract Abstract views: 92 • PDF PDF downloads: 39
PDF

HEDONISM AND COMPULSIVE BUYING BEHAVIOR AMONG GENERATION Z: THE ROLE OF SHOPEE PAYLATER USAGE AND IMPULSIVE BUYING BEHAVIOR

Catherine Valencia ID , Liliana Dewi ID

102-118

DOI https://doi.org/10.37715/rmbe.v6i1.6662 • Abstract Abstract views: 335 • PDF PDF downloads: 164
PDF

INFLUENCE MEDIATION QUALITY LOGISTICS SERVICES, SERVICE COSTS, CUSTOMER SATISFACTION, AND DEPENDENCIES TO LOYALTY CUSTOMERS IN THE CONTAINER SHIPPING INDUSTRY

Agatha Kezia Caterina ID , Tommy Christian Efrata ID

119-133

DOI https://doi.org/10.37715/rmbe.v6i1.6663 • Abstract Abstract views: 100 • PDF PDF downloads: 34
PDF

ANALYSIS ELIGIBILITY ESTABLISHMENT OF A CLOTHING BRAND BUSINESS LINEN FABRIC BASED “KIO STUDIO” AS FORM DEVELOPMENT “KATO+” BRAND BUSINESS

Aldian Muhammad Ramadhan ID , David Sukardi Kodrat ID

134-148

DOI https://doi.org/10.37715/rmbe.v6i1.6664 • Abstract Abstract views: 72 • PDF PDF downloads: 19
PDF