Published: 2025-12-31

Articles

THE IMPACT OF BROKEN HOMES ON FAMILY BUSINESSES

Duncan Shawn Sumartlie ID , Hermeindito ID

1-10

DOI https://doi.org/10.37715/rmbe.v5i2.6314 • Abstract Abstract views: 112 • PDF PDF downloads: 134
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ANALYSIS FACTOR OF INTEREST IN MIGRANT WORKERS IN THE CONSTRUCTION FIELD AT PT ADI DAYA LESTARI, WASIOR, WEST PAPUA

Leonard Prasetio ID , Teofilus ID

11-24

DOI https://doi.org/10.37715/rmbe.v5i2.6315 • Abstract Abstract views: 80 • PDF PDF downloads: 76
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THE EFFECT OF PRODUCTION COSTS, LAND AREA, AND SELLING PRICES ON THE INCOME OF COPRA FARMERS (CASE STUDY OF FARMERS AT PT. ARGANTARA JAYA INDONESIA)

Buyung Kusuma Soebekti ID , Thomas Stefanus Kaihatu ID

25-36

DOI https://doi.org/10.37715/rmbe.v5i2.6316 • Abstract Abstract views: 208 • PDF PDF downloads: 205
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THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY, PROMOTION, AND INFLUENCER MARKETING ON ONLINE PURCHASE INTENTION FOR STREETWEAR FASHION PRODUCTS: CASE STUDY OF IT'S B APPAREL

Naufal Hilmy Fauzan ID , Denny Bernardus ID

37-50

DOI https://doi.org/10.37715/rmbe.v5i2.6317 • Abstract Abstract views: 411 • PDF PDF downloads: 210
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THE EFFECT OF CUSTOMER VALUE AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AT CREATIVE INDUSTRY

Maghfirah Aginda Putri ID , Daniel Kurniawan ID

51-66

DOI https://doi.org/10.37715/rmbe.v5i2.6318 • Abstract Abstract views: 269 • PDF PDF downloads: 168
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THE EFFECT OF PHYSICAL SERVICESCAPE, SOCIAL SERVICESCAPE, AND CONSUMER SATISFACTION ON REPURCHASE INTENTION IN THE FOOD AND BEVERAGE INDUSTRY

Mellisa Honesta ID , Tommy C. Efrata ID

67-81

DOI https://doi.org/10.37715/rmbe.v5i2.6329 • Abstract Abstract views: 513 • PDF PDF downloads: 568
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THE EFFECT OF STRATEGIC LEADERSHIP, GOOD CORPORATE GOVERNANCE, AND OPEN INNOVATION ON FAMILY BUSINESS SUSTAINABILITY IN JAVA ISLAND WITH SUSTAINABLE COMPETITIVE ADVANTAGE AS AN INTERVENING VARIABLE

Rio Antoni ID , Daniel Kurniawan ID

82-97

DOI https://doi.org/10.37715/rmbe.v5i2.6330 • Abstract Abstract views: 111 • PDF PDF downloads: 146
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THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER VALUE ON PURCHASE DECISIONS IN GRATING SALES AT CV. CAHAYA TERANG

Muchammad Bustanil Arifin ID , Christian Herdinata ID

98-112

DOI https://doi.org/10.37715/rmbe.v5i2.6343 • Abstract Abstract views: 137 • PDF PDF downloads: 165
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THE ROLE OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN MEDIATING THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY (A STUDY OF CV. MULCOM CHEMICALS)

THE ROLE OF SERVICE QUALITY AND CUSTOMER SATISFACTION IN MEDIATING THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER LOYALTY (A STUDY OF CV. MULCOM CHEMICALS)

FATIKA RIZKIA ENSANI ID

113-130

DOI https://doi.org/10.37715/rmbe.v5i2.6046 • Abstract Abstract views: 355 • PDF PDF downloads: 246
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A Application of SWOT Analysis to the Marketing Strategy of CV. Mulyo Tani Makmur Fertilizer Products in the Indonesian Agricultural Industry

PRODUCT MARKETING STRATEGY CV MULYO TANI MAKMUR

Khofifah Rachma Prabawati ID

131-140

DOI https://doi.org/10.37715/rmbe.v5i2.6043 • Abstract Abstract views: 115 • PDF PDF downloads: 454
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