KAWIBAWA, Jeremy El Joshua. Understanding The Reasoning Behind Gen-Z’s Desire for Authenticity in Today’s Marketing. Jurnal Vicidi, [S. l.], v. 15, n. 2, p. 227–246, 2025. DOI: 10.37715/vicidi.v15i2.6224. Disponível em: https://ojs3.somebut.my.id/index.php/vicidi/article/view/6224. Acesso em: 2 nov. 2026.