Personality Traits and Innovativeness in Dynamic Environments The Mediating Role of Technology Adoption
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Abstract
Entrepreneurship involves creating something new and valuable through the sacrifice of time, energy, and the acceptance of financial, physical, and social risks. Entrepreneurs focusing on establishing start-ups must demonstrate innovation and implement technology to create effective and efficient solutions in a dynamic environment. Nevertheless, many entrepreneurs still struggle to implement these principles. Therefore, this study aims to investigate whether the Big Five Personality is a characteristic of entrepreneurs who are capable of innovating and developing their businesses in a dynamic environment by integrating the Social Cognitive Theory (SCT). Data for this study was gathered through a questionnaire distributed among students at Ciputra University in Surabaya, employing Partial Least Squares Structural Equation Modelling (PLS-SEM) for analysis. The measurement instrument utilised a Likert scale to assess responses ranging from "strongly disagree" to "totally agree", with scores assigned to each level. The data collection yielded responses from 160 participants through a Google Form. The findings indicate that the Big Five personality influences technology adoption but does not have a direct impact on innovativeness, indicating a full mediation relationship. Additionally, the dynamic environment exerts a partial moderating effect on innovativeness.
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