Ardianti, N.P.P.A. 2025. Pengaruh Content Aesthetic dan Entertainment terhadap Brand Equity melalui Engagement: Indonesia. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis. 10, 2 (Dec. 2025), 260–275. DOI:https://doi.org/10.37715/performa.v10i2.5820.