RAFA, Gabriela Ditta Aurelya. The Role of Brand Personality in Moderating the Positive Emotions on Impulse Buying Tendency for Sparta Shoe Brand. International Journal of Review Management Business and Entrepreneurship (RMBE), [S. l.], v. 5, n. 1, p. 35–45, 2025. DOI: 10.37715/rmbe.v5i1.5743. Disponível em: https://ojs3.somebut.my.id/index.php/RMBE/article/view/5743. Acesso em: 2 nov. 2026.