[1]
Rafa, G.D.A. 2025. The Role of Brand Personality in Moderating the Positive Emotions on Impulse Buying Tendency for Sparta Shoe Brand. International Journal of Review Management Business and Entrepreneurship (RMBE). 5, 1 (Jun. 2025), 35–45. DOI:https://doi.org/10.37715/rmbe.v5i1.5743.