BHAT, Sajad Ahmad; RAINA, Danish Iqbal; ABDULLA, Parvez; YOUSUF, Aabid; SUHAIL, Aabid; DAR, Aijaz Ah. Rural allure and realities: Modelling tourist motivations, satisfaction, revisit intentions, and challenges – evidence from the Kashmir Valley of Jammu & Kashmir (UT). Journal of Tourism, Culinary, and Entrepreneurship (JTCE), [S. l.], v. 6, n. 2, p. 308–330, 2026. DOI: 10.37715/jtce.v6i2.6964. Disponível em: https://ojs3.somebut.my.id/index.php/JTCE/article/view/6964. Acesso em: 2 nov. 2026.