Bhat, S.A. et al. 2026. Rural allure and realities: Modelling tourist motivations, satisfaction, revisit intentions, and challenges – evidence from the Kashmir Valley of Jammu & Kashmir (UT). Journal of Tourism, Culinary, and Entrepreneurship (JTCE). 6, 2 (Oct. 2026), 308–330. DOI:https://doi.org/10.37715/jtce.v6i2.6964.